In-depth analysis report of Chinese home appliance companies in 2012

In 2011, China’s household electrical appliance industry developed rapidly. The total output value of the above-scale enterprises reached 1,136.35 billion yuan, but the profit was only 51.04 billion yuan, and the profit rate was less than 4.5%, which was lower than the national average of 6.1% in the light industry.

In 2011, China's home appliance industry completed a total of 46.35 billion in exports, a year-on-year increase of only 16.8%, which was a 6 percentage point lower than the year-on-year growth of the country's light industry.

The low profit rate of the household appliance industry represents an unhealthy development of the industry and is a big warning for Chinese home appliance companies. China's household electrical appliance industry lacks growth momentum, market capacity is saturated, and industry profits have declined significantly. Chinese home appliance companies are facing unprecedented pressure for development.

The development of China's home appliance companies faces many major issues, but the direction of progress can not be blurred, the goal of the transformation can not be shaken, must be small profits and seek justice. It is easy to create more opportunities in the transition. I believe that companies must withstand the temptation, tolerate loneliness, step down, and improve the details of the improvement step by step, change the model, who pay attention to details of innovation, seize the opportunity to change Who will stand out.